Milq is a "playlist for every idea created together: Milq lets people organize culture together--discover the best in music, film, books, art, design, sports, ideas, and more through collaborative playlists."

There is nothing on the web like Milq. Through the creation of beads, you share your favorite things, find other people who love them as much as you do, and discover what else they love that will rock your world.

I am also proud to note that my brother, Don MacKinnon, is one of the three Co-Founders of Milq, along with Jordan Jacobs and Tomi Poutanen.

NYT article about the launch of Milq